The Modern Rules Of SEO

3 min readJun 24, 2021

Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% — 10% & by position nine, that’s dropped to just 2%. If your website doesn’t appear on page one for relevant search terms, it’s not reaching its full potential.

That’s where search engine optimization (SEO) comes in.

What is search engine optimization (SEO)?

SEO is the process of taking steps to help a website or piece of content rank higher on Google. It is used to increase the quantity and quality of traffic to your website through organic search engine results.

Sounds relatively simple. But Google Updates their SEO Algorithm frequently to give better results for users search term & stop spammers for promoting spam contents for Promotion.

Types of SEO : Black Hat Vs. White Hat

When it comes to SEO, going for quick gains is often referred to as “ black hat SEO.” People who implement black hat SEO tend to use sneaky tactics like “ keyword stuffing” and “ link scraping “ to rank quickly. It might work for the short-term and get you some traffic to your site. But after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank.

SEO is a Long Term Strategy, Frequently Updating it helps you rank in SERP

On the other hand, white hat SEO is the way to build a sustainable rank in SERP. If you do SEO this way, your contents & business will be easily accessible to Google Searches. Only by playing according to the search engine’s rules, you can gain a permanent/stable rank in SERP.

SERP-Search Engine Results Page, which includes both paid & organic search term.

Type of Traffic : Paid vs Organic

Imagine you’ve just created an excellent new product and you’re excited to share your business with the world. Unfortunately, you’ve no idea how to share this revolutionary product with as many of your target users as possible.

Most of the time, the solution to your problem comes down to choosing between two marketing strategies: Organic Traffic vs Paid Traffic.

Organic Traffic is through Contents & backlinks

Paid Traffic is through Ads (PPC)

It’s a Data submitted by Google how Organic Results Impact Ads. Do Check ThinkwithGoogle for reference.

Although Organic traffic might cost time and money to pay freelancers or agencies for SEO, it’s still cheaper than PPC in the long run.

When you create content that ranks and drives traffic to your website, you no longer have to keep spending money to make your targeted audience see it. It comes at zero cost, unlike a PPC campaign where you pay per click.

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Political and Marketing Content/Copywriter. Love to express what I feel