Social Media Impact Over Ecommerce

The Impact of Social Media on Society

The Impact of Social Media on E-commerce

Steps to Implement an Effective Social Media Strategy

  • Identify social network channels, e.g; social media neighbourhoods, third party influencers, etc
  • Scout your competition — If you are looking to rebrand or create social media accounts from scratch, look at the competition around you. Don’t be afraid to scout around and model your profiles after what has been fruitful. Social media listening will help you come up with ideas on, how to be successful and it will also give you ideas on how to be different. Always be aware of what is around you and what is working on social media today.
  • Identify Opinion leaders in the group — This is done by targeting activists who frequently offer or are elicited for category-related advice through Self Designation (opinion leader scales*), Key informant, Professional Activity, Digital Trace and Sociometry
  • Listen and monitor the tone of the communications online. So any social material we create is the “tone and speak” of online communities.
  • So you can use blogs for ongoing research and, following the conversation threads to track influencers and engage with them as advocates
  • Posting feedback, helping your client through training to conduct an ongoing, resource light post back strategy and implementation
  • Providing snap-shot tracking reports
  • Monitor the activity with access to your own analytics to see where the uptake and successes are to prove:
  • Measure the volume of traffic
  • Breakout the volume of uptake generated by the social media marketing activity as opposed to the normal traffic
  • Measure the impact of the social media marketing activity

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Writer throughout the Week & Star Wars Fan “May Force be with you”

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Abdul

Abdul

Writer throughout the Week & Star Wars Fan “May Force be with you”