Niche Marketing for Ecommerce Startups

5 min readJun 30, 2021

Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this, it’s essential for a business to concentrate their marketing efforts on a specific and well-defined segment of the buying population in order to obtain the best results in Ecommerce platform.

Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.

But first, the company must be able to identify the wants and needs of their customers to carry this out effectively.

Check our Recent post What is a Niche?

Types of Niche Market

While you might have specific trending product ideas already in mind, you can increase your odds of success by starting with a niche market and then drilling down to find niche products with a possible market-fit.

These are currents niche market trends around Worldwide which has seen rising growth drastically due to Pandemic

  • Environmental Friendly
  • Consumers
  • Pets Owners
  • Home Organization
  • Fitness
  • Travel & Tourism
  • Remote Workers

Environmental Friendly Consumers :

Environmental Friendly Consumers

Sustainability is a huge topic. Many consumers are looking to reduce their impact on the environment and live more consciously. Products and services that fit within this mindset include everything from cruelty-free makeup to a sustainable clothing inspired lifestyle.

The former “green” space was filled with companies that would make small donations to organizations that furthered the cause. Today’s loyal customer base is increasingly concerned with how products are made, stored, packaged and used. This is a great niche market idea where the level of quality often matches the increased price.

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Pet Owners :

Pet Owners

Total expenditures for the pet industry in the U.S. alone is an estimated $75.38 billion in 2019. There’s a lot of opportunities to develop a niche within this market, across different types of pets, lifestyles, and more.

Pet parents spend thousands on everything from food and toys to booties and luxury beds, making the industry a valuable (and lucrative) niche business. Whether you’re providing a service, like daycare, or starting a dropshipping ecommerce outlet that services reptile lovers, there are plenty of opportunities.

Home Organization :

Home Organization

The global market for online home decor is estimated at $98.4 billion in 2020 amid COVID-19, and is projected to a revised rise of $348.3 billion by 2027, according to a report published in survey.
For the past year, everyone’s been spending a lot more time at home, which means customers are increasingly interested in inspiration for styling their home. Popular niche business ideas within this industry include intentional buying, minimalistic style, and DIY creations.

Fitness :


In 2020, with gyms off-limits, everyone relied on home fitness, which gave rise to personal trainers who drilled us via our phones. For a fraction of the price of a premier gym membership or an in-person private trainer, new apps let homebound gym schedule personalized, one-on-one coaching at convenient times.

There has also been significant development in the at-home and private workout niches. It’s easier than ever to not only become a personal trainer but to impact your specific audience without leaving your own home. Whether you want to target busy professionals who have limited times or new mothers who want to carve out a little time for themselves without waking the baby, there are businesses to be made and niches to be carved out

Travel & Tourism :

Travel & Tourism

The travel industry stalled in 2020 & 2021, but that doesn’t mean that it’s gone. With so many stuck inside their homes to get out, the future of travel looks bright. But the niche audiences within the industry are changing, and there’s a gap to fill those needs.

Even the way consumers approach traveling is evolving. In fact, travelers are becoming more environmentally conscious. According to, more than half seek sustainable options but have difficulty finding them.

This gap represents a massive opportunity for brands to step up to the plate and support eco-friendly initiatives through sustainable products. And travelers are seeking more than just green options. They also look for authentic local experiences, convenience, and long-term trips.

Remote Workers :

Remote Workers

The rise of remote workers have largely increased due to two influences: more self-employed contractors and more companies open to the idea of dispersed teams.

It used to be that remote work was a pretty finite niche that was slowly growing but small, but 2020 & 2021 saw a big change. The remote work niche business has never been more booming, and while the competition is growing there is still a wide range of opportunity.

Companies are looking for ways to improve the quality of their employees work, experience and office space, this area is a big hit. Whether you want to help people build the perfect “cloffice” (closet-office, it’s really a thing) to building the perfect work-from-home productivity app, there is a broader market than ever before.

Niche Marketing helps you leverage the Pandemic situation & Increase your growth.

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